Benefiting Idaho public schools and buildings

IMMEDIATE NEWS RELEASE

FOR IMMEDIATE RELEASE                                                           CONTACT: David Workman

May 16, 2007                                                                                                            (208) 334-2600

Idaho Lottery to Contract with es/drake for Advertising

Boise – The Idaho Lottery announced its “Intent to Award” a new, two-year advertising contract to es/drake. ES/Drake of Boise has been the advertising agency of record for the Idaho Lottery since its inception in 1989.

“The Idaho Lottery is well known for its high quality, results-driven advertising campaigns,” stated Jeff Anderson, Idaho Lottery Director. “We believe that es/drake can continue to meet all our advertising needs for an affordable cost.”

The new contract begins on July 1, 2007 and will last for a minimum of two years with two, one-year extensions possible. The contract is estimated to be worth approximately $350,000 per year.

An advertising Request for Proposal was issued publicly by the Idaho Lottery Commission on February 21, 2007 to more than 168 advertising companies in Idaho. Respondents seeking the Lottery’s business had until April 13, 2007 to reply.  Each respondent was evaluated on their written response to provide the requested advertising services, their proposed price, and their oral presentation.

“ES/Drake will be integrating a strategic planning group, a promotions team, and interactive web services to our traditional advertising campaigns,” announced Anderson. “Ultimately, we feel they will maximize our advertising goals and strategies to increase our bottom line of benefiting Idaho public schools and buildings.”

"Everyone here is passionate about the Idaho Lottery and the ways in which it benefits Idaho schools,” said Bill Drake, President and CEO of es/drake.  "We look forward to continuing our long-standing relationship and providing services that help the lottery grow."

ES/Drake was founded by Bill Drake in 1978 and currently employs 30 people. The Idaho Lottery is their largest and most visible statewide client. ES/Drake is a full-staffed, integrated marketing and advertising agency serving Idaho and the northwest.

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