The Multi-State Lottery Association (MUSL) is a non-profit, government-benefit association owned and operated by its member lotteries.
Each MUSL member offers one or more of the games administered by MUSL.
All profits are retained by the individual lotteries and are used to fund projects approved by the legislature authorizing each lottery.
Formed in 1987, MUSL's first multi-state game was "Lotto America.”
The game ran four years before being replaced.
On April 22, 1992 the first "Powerball" drawing was held.
Since then, "Powerball" has become the number one lottery game in the United States and is now played in multiple states, the District of Columbia, and the U.S. Virgin Islands.
Governor C.L.“Butch” Otter "My goal as your Governor is to empower Idaho to be all that America was meant to be, and to empower Idahoans to be the architects of their own destiny.
I hope you will join me in that endeavor."
Idaho Department of Administration Rules for the State Lottery Commission: http://adminrules.idaho.gov/rules/current/52/index.html
One of Idaho's oldest advertising agencies, Drake Cooper served as the Idaho Lottery's Agency of Record from the Lottery's inception in 1989 until 2009. In 2013, they were awarded a new contract to provide creative and strategic planning marketing services for the Idaho Lottery. Drake Cooper is a Boise-based, marketing services agency. Their goal is to create engaging, results-driven brand experiences in the most-effective media available, digital & beyond.
New to working with the Idaho Lottery is CLM, an advertising and marketing firm in Boise. Founded on the belief that client success begins with effective insight, analysis, strategy, and planning before execution, CLM has a rich history of research and analysis, strategic thinking, creative development, media planning and buying. CLM was hired in 2013 to handle the Idaho Lottery media buying services.
As a leading provider of state-of-the-art integrated gaming systems to lottery organizations worldwide, INTRALOT delivers cutting edge game content, network integration, transaction processing and value added services, ensuring efficient, secure and profitable operations for our customers.
International Gamco provides electronic gaming products to a variety of Charitable and Lottery markets in North America and abroad.
The North American Association of State and Provincial Lotteries (NASPL) was founded in 1971.
Evolving from an informal exchange of information among three pioneering lottery directors, the organization has now grown into an active non-profit professional association representing 51 lottery organizations.
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