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Idaho Lottery Issues Advertising Creative Services Request for Proposal

BOISE, Idaho ÔÇô The Idaho Lottery has formally issued a Request for Proposal to solicit bids from responsible, responsive, and experienced advertising and marketing firms interested in providing advertising creative services.

The incumbent, Mitchell+Palmer, has had the contract since January 2016.

"As a responsible government agency, we continually examine the way we do business. We have a firm commitment to good government practices and transparency with respect to our contracted services," said Jeff Anderson, Idaho Lottery Director. "Mitchell+Palmer has done great work for us, however, with a contract of this size and importance, and with the current contract set to expire, we believe it is important for us to do our due diligence and examine the opportunities this may present.

Qualified advertising and marketing respondents to the RFP have until 5:00 p.m. Mountain Time on Friday, April 28, 2017 to provide the Idaho Lottery with written proposal submissions. A copy of the Creative Services RFP may be downloaded from the Idaho Lottery's website at www.idaholottery.com/rfp.

The Idaho Lottery was created in 1989 and during its 28-year history, all advertising and marketing services contracts have been managed by agencies with a presence in Idaho.

"From the advertising agencies, to the production houses and on-air talent, we are proud to, whenever possible, source our advertising contract work with Idaho companies and talent," added Anderson.

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The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch GamesTM, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since their inception in 1989, the Idaho Lottery has sold over $3.1 billion in products, awarded over $1.9 billion in prizes to players, returned $186.5 million in retail commissions, and distributed $744 million in Lottery dividends to Idaho public schools and the Permanent Building Fund. To learn more, please visit www.idaholottery.com.

CONTACT: David Workman
(208) 334-2600