FOR IMMEDIATE RELEASE

 

September 16, 2008

 

CONTACT: David Workman

 (208) 334-2600

dworkman@lottery.idaho.gov

 

Idaho Lottery and Jacksons Food Stores 2-Year Agreement Supports Boise State University Intercollegiate Athletics

 

Boise – The Idaho Lottery and locally-owned Jacksons Food Stores announced today their ongoing support of Boise State University Intercollegiate Athletics for the 2008 and 2009 seasons. The unique partnership includes promotional considerations and signage opportunities for the upcoming football and basketball seasons. 

 

“I am pleased that Jacksons Food Stores will be joining us in our continued support of Bronco Athletics for the next two seasons,” said Idaho Lottery Director Jeffrey R. Anderson. “The Lottery and Jacksons have worked collaboratively for nearly 20 years, developing a strong business relationship that remains beneficial for our players and Idaho’s communities.”

 

“Working with the Idaho Lottery is yet another great opportunity for Jacksons Food Stores to contribute to Boise State University Athletics,” said Rich Levin, Vice President of Marketing for Jacksons Food Stores. “Like the Idaho Lottery with its mission of supporting Idaho public schools and buildings, Jacksons is also enthusiastic in its support of higher education, which makes this two year partnership that much more important.”

 

Details of the partnership include sideline and stadium signage in both Bronco Stadium and Taco Bell Arena, along with the creation of dynamic sports promotions like those of the past including the popular Fiesta Bowl Fever, Ultimate Fan Pass, and Second Chance to Paradise trip giveaways.

 

A major retail partner to the Idaho Lottery, the 74 Jacksons Food Stores statewide sell and redeem more winning Idaho Lottery tickets than any other corporate chain in the state.  In total, Jacksons Food Stores account for approximately 13 percent of all Idaho Lottery sales – roughly $17.78 million for fiscal year 2008. 

 

“We always refer to our major corporate partners as just that, partners,” added Brad Larrondo, Assistant Athletic Director for Marketing and Corporate Sponsorships at Boise State University. “We believe this partnership creates a unique and mutually beneficial opportunity for the Lottery, Jacksons and the Bronco athletic department that will have long-term success for all parties and the Boise Statecommunity.”

 

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ABOUT THE IDAHO LOTTERY

The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Scratch™ tickets, and PullTab games with a high degree of integrity to maximize the dividend for Idaho public schools and buildings. Since it’s inception in 1989, the Idaho Lottery has distributed more than $402 million in Lottery dividends to state public schools and buildings. To learn more, please visit www.idaholottery.com.

 

 

ABOUT JACKSONS FOOD STORES

Jacksons Food Stores, headquartered in Meridian, Idaho, operates convenience stores that have gained national recognition for operational excellence.  Founded in Caldwell, Idaho in 1975 as a single service station, Jacksons is now one of the largest privately-held companies in Idaho.  Jacksons is recognized throughout the West for their consistent value, convenience, and the great service they provide to Idaho, Nevada, Oregon and Washington residents. To learn more, please visit http://www.jacksonsfoodstores.com